Lavastar was appointed by creative agency The Ninety Niners to deliver the signage element of Big Motoring World’s nationwide RAC partnership rollout. The brief involved surveying each dealership (Leeds, Cannock, Enfield, Norwich & Camberley, Sheffield, Peterborough, Wimbledon, Blue Bell Hill) to identify high-impact branding opportunities and recommending signage solutions that would maximise visibility to passing traffic whilst creating a consistent customer experience throughout every stage of the onsite journey.
Big Motoring World Showroom Rebrand at +10 Locations Across the UK
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The Challenges Lavastar overcome to deliver this multi site signage rebrand across the UK
Sites being spread across the country
Lavastar developed an efficient survey programme, strategically routing visits across the country to maximise productivity. Survey findings, photography and artwork templates were returned to the client immediately after each visit, allowing design decisions to begin whilst the remaining dealerships were still being surveyed.
Capturing and presentation of so many different opportunities…
The majority of Big Motoring World sites are vast with quite literally hundreds of opportunities for new signage. Every surveyed location was accompanied by detailed site plans, annotated photography and numbered signage references, allowing our clients to instantly identify every proposed location. This structured approach enabled their team to efficiently review options, prioritise investment and progress artwork approvals without ambiguity.
Time Restraints
Rather than waiting until every dealership had been surveyed, Lavastar adopted a phased delivery approach. Surveys, client proposals, artwork preparation, manufacture and installation planning all progressed simultaneously. As each survey was completed, proposals were issued almost immediately for review. Once approved, artwork templates were prepared, content applied and manufacture commenced without delay, ensuring production was already well underway by the time the final dealership survey had been completed.
Working around live retail environments
Surveys and installations were carefully planned around busy dealership operations to minimise disruption to customers and staff whilst maintaining safe working practices throughout. Items in busier areas were installed before stores opened, and items in the heart of customer areas were cordoned off with barriers and warning signage.
What Lavastar Delivered
Window graphics / manifestations
Printed banners
Updates to existing fabricated signage
Testimonial
"The Ninety Niners have been working with Lavastar for the last 6 months and expect the relationship to continue long into the future. We work with them to create an array of external banners, signage and window branding for our client - Big Motoring World. Working across multiple locations and with tight time-lines, Tom and Si have been excellent from the outset. Helpful, knowledgable and always prepared to go above and beyond. Highly recommended."
The Ninety Niners have been working with Lavastar for the last 6 months and expect the relationship to continue long into the future. We work with them to create an array of external banners, signage and window branding for our client - Big Motoring World. Working across multiple locations and with tight time-lines, Tom and Si have been excellent from the outset. Helpful, knowledgable and always prepared to go above and beyond. Highly recommended.
I honestly don't know what I'd do without Lavastar... from helping with briefs to sense checking ideas, bringing creative to life and calmly handling last minute panicked phone calls, they always get the job done to an amazing standard and are truly brilliant to work with. 10 years and counting!
We've partnered with Tom, Matt and the team at Lavastar for a number of years on a range of hoarding and signage projects for our property clients, and wouldn't hesitate to recommend them. They are friendly, reliable, knowledgeable and responsive and their quality of their work is always first-class.
I recently used Lavastar for a host of new signs across the estate I work on. From my first contact, all the way through design and installation they have been excellent. The signs are great quality, the communication has been perfect and they could not have made it easier for me. Highly recommend.
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