Printed vinyl for brick walls, often referred to as brick wrap is a specialist graphic film designed specifically for rough exterior surfaces. In recent years the popularity of brick wrap graphics has grown significantly as more developers, contractors and marketing teams recognise the impact it can deliver.
Unlike traditional signage, brick wrap allows high-impact graphics to be applied directly to brick, concrete, or textured façades without mechanically fixing into the building. This makes it an ideal solution for new build developments, listed buildings, heritage properties, or any façade where drilling into the surface isn’t desirable.
Once installed correctly, the vinyl conforms to the texture of the brickwork, creating a finish that often looks like the graphics have been painted directly onto the wall. For property developers and commercial spaces, this opens up an effective way to turn otherwise unused wall space into powerful marketing or branding opportunities.
Where Brick Wrap Graphics Are Most Popular
Printed vinyl wall graphics can be used in a wide range of environments, but they are particularly popular in locations where large, visible surfaces can be used to communicate a message or promote a brand.
Stadium concourses and sports venues – High footfall environments such as stadium walkways and concourse areas are ideal for brick wrap graphics. Clubs and sponsors often use these surfaces to showcase branding, player imagery or advertising messages.
New property developments – Housebuilders and developers frequently use brick wrap graphics on building façades to promote the development, highlight available homes, or reinforce brand identity during the sales period.
Urban branding and placemaking – Local authorities and commercial landlords sometimes use brick wrap graphics to introduce art, wayfinding or branding into public spaces.
How Printed Vinyl Graphics Are Installed onto Walls
Installing vinyl onto brick or textured façades requires specialist materials and experienced installers. The vinyl is applied using heat and pressure, which allows the material to conform to the contours of the brick or masonry surface. This process ensures the graphic settles into the surface texture rather than sitting on top of it.
The result is a finish that often resembles a hand-painted mural or wall graphic, while still retaining the flexibility and removability of vinyl.
For the best results, the wall surface must be clean, structurally sound, and free of moisture. Ideally the brick or façade should remain dry for at least 48 hours before installation. If moisture is trapped within the surface, it can affect adhesion. As the moisture attempts to escape, it may cause the vinyl to lift or fail prematurely.
At Lavastar, our in-house installation teams regularly install brick wrap graphics in a wide range of environments from ground level installations to graphics positioned many storeys high on exposed building façades.
Choosing the Right Materials For Your Brick Wrap Vinyl
Not all vinyl materials perform well on rough brick or masonry surfaces. Over the years we have tested a variety of products, but our installation teams consistently prefer MacTac WW100, which is specifically designed for brick wall applications. This specialist material is engineered to conform to rough surfaces when heat is applied, allowing the graphic to follow the contours of brick, concrete or render while maintaining strong adhesion.
WW100 MacTac Spec
- SOLVENT, LATEX and UV printable
- 2D polymeric
- External life of 3 years
- Opaque grey solvent high tack permanent acrylic adhesive
- 130gsm backprinted PE liner
- Fire rated EN13501-1
- Width of 1370mm
The Benefits of Brick Wrap Graphics
No damage to the building façade – Because the graphics are applied using adhesive vinyl rather than mechanical fixings, the structure of the wall remains untouched.
Ideal for temporary messaging – Developers often use brick wrap during marketing phases when messaging may change as a development progresses.
Strong visual impact – Large-scale wall graphics can transform a blank or unattractive façade into a striking advertising or branding opportunity.
Repairable sections – If damage occurs to a small section of the graphic, it can usually be repaired or replaced without removing the entire installation.
Things to Consider
Longevity – The lifespan of brick wrap graphics can vary depending on the wall surface, weather exposure and environmental conditions (maximum 3 years).
Weather conditions during installation – Installation typically requires suitable weather conditions, particularly when heat is used to activate the adhesive and conform the vinyl to the surface.
Cost per square metre – Because specialist materials and skilled installation are required, brick wrap graphics can be more expensive than standard flat-surface vinyl graphics.
Brick Wrap Graphics from Lavastar
At Lavastar we regularly design, print and install large-scale brick wrap graphics for property developers, commercial buildings, and sports venues across the UK. Our in-house production and installation teams ensure every project is delivered safely and professionally whether it’s a small promotional wall graphic or a multi-storey building wrap. If you’re looking to transform an exposed wall into a powerful branding or marketing opportunity, brick wrap graphics are one of the most effective solutions available.
