In recent years, LED sponsor boards have dominated at Premier League stadiums; however, there is still huge demand for traditional printed Dibond signage, which covers the stand fascias within stadiums and pitchside railings. Lavastar are leaders in providing football teams across the UK with solutions to support their sponsors’ demands for advertising around the ground.
A good creative to maximise visual impact
The key to a good sponsorship board at a football ground is keeping the creative simple, going big with content, and choosing colours that catch the eye from the other side of the pitch. So many times we see brands try to cram too much information onto their boards, which means the message has to be smaller to fit everything in. Using colours that stand out from their surroundings will also make a huge difference. For example, if you are looking to install stadium signage at Old Trafford and want them to really stand out, then don’t put them on a red background.
- Bold colour combinations
- Minimise information and stick to key content only
Areas where Lavastar can install sponsor board signage
With our experienced in-house installation teams, there is nowhere we are not able to access around a stadium, and we cover the entire UK. Our teams are IRATA qualified, allowing us to install in areas most signage companies are not able to.
- Pitchside advertising railings
- Stand fascias
- Terrace back walls
- Pitch entrance tunnels
- Overhead fascias above hospitality boxes
Types of materials that people might use for stadium sponsor boards
Like anything in life, you have options, and it’s the same when it comes to picking what material to use for your pitchside or stadium fascia advertising boards. We have listed below the three main materials most commonly used, along with our likes and dislikes for each.
Correx – A good solution for clubs with a smaller budget. Correx is a lightweight fluted material, so it might not hold up well after having multiple balls kicked at it over time.
Foamex – Although this material can be used, it’s not something we would recommend for sponsor boards within a football stadium. It can expand when moisture enters the material, resulting in warping, and is also quite brittle. If a ball travelling at speed hits it, it is at a very high risk of breaking.
Dibond – Our go-to material, which can take a hit and really stand the test of time. We have had Dibond sponsor boards still looking good five years after being installed.
How best to fix your advertising boards around the stadium
Cable ties, strong adhesive, and various screws are just a couple of the main ways we see most advertising boards installed around stadiums. If you have a sponsor board being installed at height, we would highly recommend working alongside an engineer to put forward a design that ensures once the sign is fixed, it’s there for good. Your signage will be elevated above your fans, and ensuring they are safe within the stadium is key to a good fan experience.
At a large majority of lower league football grounds, we see pitchside advertising boards fixed to metal perimeter railings with cable ties. While this will hold the signage, we would advise that yearly checks are carried out to ensure the cable ties have not become brittle or weathered, as they may start to deteriorate and break after about a year.
