Hoarding signage industry experts Lavastar discuss some expert ideas on how to maximise the impact when producing printed hoarding signage. Since we established over 10 years ago we have grown to become one of the nations industry leaders. Have a read of our top tips below:
First Things First: Planning Permission for Your Hoarding Signage
Have you obtained planning permission for your hoarding signage? Over the last 10 years, we’ve installed thousands of hoardings across England and Scotland, and our best advice is simple: always check with your local authority. Regulations vary between areas, and the last thing you want is to remove costly graphics after just a few days. Remember, the main purpose of printed hoardings is to create a positive story for your brand—compliance is key.
Understanding the Area and Key Focus Points
One way we add real value is by advising on where to place your most important messages. While long spans of printed signage may seem ideal for large designs, if cars are passing close by at speed, the message will be too hard to read. Often, the most effective spots are smaller sections that face oncoming traffic directly, giving passers-by more time to take in your message.
Gloss or Matte Finish Hoarding Panels?
Gloss is currently the “in” laminate for hoarding boards. However, it can create glare in sunlight, reducing readability. Our vinyl printers can produce a spot varnish, meaning you could choose a matte finish as your main laminate and highlight key areas with spot gloss for extra emphasis.
Protecting Your Hoarding: Anti-Graffiti Options
Many clients request anti-graffiti laminate quotes, but official coatings often come with a significant price increase. For temporary hoardings, we usually recommend standard gloss or matte laminate—they still provide a protective barrier. If panels are ever badly damaged, we can replace specific sections, often for less than the cost of using official anti-graffiti coatings from the start.
Adding Illumination to Your Printed Hoarding
Lighting is often overlooked during design, yet it greatly improves visibility. Most hoardings see peak engagement during rush hour, which in winter can mean low-light conditions. Installing LED strips with daylight sensors is a cost-effective way to keep your hoarding visible and eye-catching at night.
QR Codes
QR codes are a clean, effective way to drive people to your website or landing pages while keeping your design uncluttered. To make the most of them:
- Test the QR code after printing and before installation.
- Place it where foot traffic can easily scan it.
- Use a solid, contrasting background to help it stand out.
- Avoid placing the code over a panel join.
What Content Should You Include?
Don’t overload your design with too much information. Create a clear journey: grab attention with strong visuals, then direct people to platforms (such as your website) where they can explore further without needing to stop and read everything on-site.
Optimal Resolution for Printed Hoarding Signage
Unlike large building wraps, site hoardings are often viewed up close. We recommend supplying artwork as vector files to ensure sharpness. For CGI or high-resolution images, provide them at 50 DPI at full size for crisp results.
Avoiding Banding When Printing Your Hoarding Graphics
Some suppliers offer low-cost hoarding panels, but these are often printed at high speeds, resulting in visible banding—especially on large solid colour areas. If your hoarding promotes a property development, poor print quality can send the wrong message about your build quality.
Is Your Hoarding Signage Engaging?
Many hoardings look the same, making them easy to ignore. Stand out by creating something unexpected—consider incorporating AI or AR features to boost interaction. On our most striking installations, we’ve seen people stop, take photos, and share them on social media—free exposure at no extra cost.
Introduce Real-Life Elements
Long runs of printed panels can lose visual impact. Adding materials like wood, 3D lettering, or green walls can break up the flatness and add depth to your design.
Key Points for Improving Your Hoarding Design’s Impact
- Focus on just a couple of strong messages.
- Be bold and disruptive with your creative approach.
- Make it engaging and relevant to the local community.
